Paper Details

Name: Sandeep Kaur
Country: India

Year: 2026
Volume: Volume-13, Issue-1 (January-June)
Page Number: 425-436
DOI: https://doi.org/10.5281/zenodo.20714922

Around the world, especially in India, political communication and election campaigning has changed due to the quick development of digital technology and artificial intelligence (AI). India, the largest democracy in the world, has seen a dramatic transition from conventional campaign tactics to digitally driven political strategies that make use of social media platforms, big data analytics, machine learning, and AI-powered communication tools. This study looks at how AI and digital politics are increasingly influencing election campaigns in the context of Indian national politics.

In order to affect voter behavior and improve campaign effectiveness, the study investigates how political parties use AI-enabled voter profiling, micro-targeting, predictive analytics, chatbots, and automated content creation. Additionally, it examines how social media sites like Facebook, X (previously Twitter), WhatsApp, Instagram, and YouTube are becoming more and more important for public opinion formation and political mobilization. The study also looks into new issues related to AI-driven electioneering, such as false information, deepfakes, algorithmic bias, data privacy issues, electoral manipulation, and dangers to democratic integrity.

The study assesses the effects of digital politics on political accountability, electoral transparency, and democratic engagement in India using a qualitative and analytical methodology. The report contends that whereas AI and digital technologies have increased prospects for voter outreach and political engagement, they also present serious ethical, legal, and regulatory issues. The necessity of a thorough regulatory framework that strikes a balance between technical advancement and the defense of democratic principles, electoral justice, and citizen rights in the digital era is emphasized in the paper's conclusion.

Keywords: Digital Politics; Artificial Intelligence; Elections Campaigning; Indian Politics; Social Media; Democracy; Digital Democracy.